IE Business School Video (Kira) Interview Questions & Tips

The “IE Mindset”

IE business school introduced this new component as step 2 in their MBA admission process in 2018.

Once you have submitted the application form and paid the admissions fee, you will receive an email with a link to complete an online assessment through our partners at Kira. During this exercise you will be answering questions to demonstrate why you would be a valuable asset to the IEU community. This will take around 20-30 minutes. You will answer three live questions, two in video format and one in written format. This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time. You will have several test questions for practice, and then only one chance to answer the real questions. This stage must be completed within one week after application submission.
There are no right or wrong answers, what’s important is your opinions and thought process.
Completing the assessment is simple—you will be given 3 questions to answer in a set amount of time. One of your responses will be written, and two will be recorded via video. The whole process should only take 20 to 30 minutes to complete.
You will need a computer with an internet connection, and a functioning webcam and microphone. The system allows for unlimited practice sessions before answering each of the 3 official questions, however, you only have one chance to record your official answers.
Shortly after submitting your IE application and paying your Admissions fee, you will receive an email with instructions.

How to Approach the IE Video Assessment

IE’s video questions are designed to assess how you think, communicate, and respond under time pressure. Strong answers usually show clarity, self-awareness, adaptability, and comfort engaging with different perspectives. As you practice, focus on being concise, natural, and specific rather than overly scripted.

Examples for possible Kira questions:

Note on Preparation: These questions are based on reports from real IE applicants. The Kira Talent platform may rotate questions over time, so use these examples to practice your timing, structure, and ability to stay calm and authentic on camera.

  • Tell us about yourself.
  • What are your hobbies and what do they say about you?
  • What is your favorite book/movie and why?
  • What did you do for fun last weekend?
  • If you could live anywhere in the world, where would it be?
  • What is a recent dream you remember?
  • What is your favorite song?
  • Who is your role model?
  • What is your favorite food?
  • What would you do if you had a 25th hour in the day?

  • What is your greatest professional achievement to date?
  • How do you define “Leadership”?
  • Tell us about a time you led a team through a difficult project.
  • What are your short-term and long-term career goals?
  • Why is an MBA from IE the right step for you right now?
  • Describe a time you had to persuade someone who disagreed with you.
  • What is the most important trait for a modern manager?
  • What is the biggest challenge you have faced in your career?
  • How do you want to be remembered?

  • Tell us about a time you failed. What did you learn?
  • How do you handle working under a very tight deadline?
  • Describe a situation where you had to make a quick decision with limited information.
  • How do you handle conflict within a diverse team?
  • Tell us about a time you had to adapt to a major change at work.
  • What do you do when you feel overwhelmed?
  • Tell us about a time you had to work with a difficult person.

  • How would you explain “Social Media” to an 80-year-old?
  • What did you have for lunch today and why?
  • If you were an animal, which one would you be?
  • If you won the lottery tomorrow, what would you do?
  • How many tennis balls can fit in a limousine?
  • If you could have any superpower, what would it be?
  • Tell us a joke or a surprising fact.
  • If you were a color, what color would you be?
  • What would you do if you were the only survivor of a plane crash?

  • Should companies prioritize social responsibility over profit?
  • Do you believe people act out of altruism or self-interest?
  • What is the biggest challenge facing the global economy today?
  • Is it more important to be liked or respected in a professional setting?
  • How should a company handle a mistake that affects its customers?
  • What is your opinion on the impact of AI on the future of work?
  • Is it ever okay to lie in a professional context?
  • What does “Sustainability” mean to you in business?

Frequently Asked Questions

IE’s video assessment typically includes a short preparation period and a limited time to record each answer. Because timing and format can change, applicants should confirm the current instructions in their IE/Kira portal before beginning.

They want to see your personality, communication style, and “fit” with their entrepreneurial culture.

Business casual or professional attire. Treat it like a real, in-person interview. You can also find more dos and don’ts in Winning tips for MBA Application video essays.

These test spontaneity. Smile, be yourself, and give a brief, honest answer that shows your personality. Here is a guide for MBA video essays.