Writing a strong “Why our school” essay requires comprehensive research on each university you apply to.
Sentences such as “I made Columbia my top choice because of its strong alumni network, distinguished faculty, and excellent reputation” are unlikely to impress the admissions officers. Vague statements that can be applied to almost any school reflect a failure to recognize the program’s unique character. They also suggest that you did not devote enough time to identifying why you are a strong candidate for this particular school, rather than any other program.
In addition to reviewing the university’s website, speak to students and alumni. Make use of online forums to gather up-to-date information about the school, so that you can present a compelling case as to why you chose this specific MBA program.