A number of business schools have recently added a new component to their MBA application process; the MBA video interview or essay. INSEAD, Kellogg and Yale all include a MBA video interview in their requirements for MBA applicants, just to mention a few of the business schools that have transitioned to this modern approach for applications.
Typically, in a video interview/essay, the applicant is provided with one or several questions, as well as some time to think about them (around a minute, 30 seconds or similar per question) and is then expected to provide the school with a recorded answer.
The reason business schools introduced the MBA video interviews and video essays was that they were looking for more authentic replies from applicants, without the direct support of admissions consultants and other professionals. An MBA video interview also gives the school an idea of the English language skills as well as the communications skills for foreign applicants.