In the competitive world of MBA applications, your profile is a story waiting to be told. While essays and resumes provide a detailed narrative, the video essay offers a unique opportunity to let your personality and passion shine through. With AI in the picture, more and more top business schools are incorporating this element to get a more holistic and authentic view of their applicants.

What Are Admissions Committees Looking For?

The video essay is not just a test of your public speaking skills; it’s a chance for admissions committees to see the person behind the paper. They are looking for key qualities that can’t always be captured in a written application, including:

  • English Proficiency: Your ability to articulate your thoughts clearly and confidently is crucial.
  • Personality: This is your chance to showcase your unique character, authenticity, and passion.
  • Knowledge of the School/Program: Can you articulate why you are a good fit for their specific program and what you will contribute to the community?
  • Congruence with Your Application: Your video should align with the stories and experiences you’ve shared in your essays and resume.
  • Ability to Think on the Fly: For randomized questions, they are assessing your ability to think quickly and respond thoughtfully.

Different Types of Video Essays

There are generally two main types of MBA video essays you will encounter:

  1. Personal Introduction Video: This is a less common but more predictable format. You are given the prompt beforehand and have the opportunity to prepare your response. These videos are typically shorter, recorded in a single take, and serve as an introduction to who you are. Schools like MIT Sloan and McCombs have used this format.
  2. Randomized Question Video: This is a more common type of video essay, often conducted on an online platform like Kira. You receive a randomized question and have a very short time (typically around 30 seconds) to prepare your answer before recording. This format is used by schools like INSEAD, Yale, and IESE. These questions can range from behavioral questions about your teamwork or leadership skills to more abstract critical thinking questions.

Preparing for Your Video Essay: A Strategic Approach

Preparation is key, but it’s not about memorizing a script. Instead, focus on structuring your thoughts and practicing your delivery.

  • Plan Your Answers: Identify a few personal and professional stories that highlight your skills and experiences. This “story bank” will help you adapt to various questions, whether they are behavioral, profile-based, or goal-oriented.
  • Practice, Practice, Practice: Practice answering questions succinctly and clearly. Don’t read from a script. Instead, focus on speaking clearly and with proper enunciation. Remember to smile and maintain eye contact with the camera.
  • Set the Scene: Your environment matters. Choose a quiet, well-lit space with a professional and clutter-free background. Charge your devices and ensure your internet connection is stable.
  • Dress the Part: Your appearance should be professional, reflecting the seriousness of the application.

How ARINGO MBA Admissions Consulting Can Help

ARINGO MBA Admissions Consulting provides a comprehensive suite of services to support you throughout the process, from chances estimation and school selection to interview and video essay preparation. With expert guidance on everything from content strategy to on-camera delivery, they help you present your best self and maximize your chances of getting into a top business school. Contact us today for a free profile evaluation.

For more detailed tips and a deeper dive into common video essay questions, watch our webinar.