Western Ivey MBA Video Questions & Assessment Guide

Master the Western Ivey MBA video assessment with real 2026 question patterns, Kira Talent strategies, and practical tips to show your leadership style and “Case Method” fit in a fast, high-pressure format.

What to Expect from the Ivey MBA Video Assessment

The Western Ivey MBA video assessment is a required part of the admissions process and is conducted through the Kira Talent platform. Instead of a live interview, you will record short, timed responses to prompts designed to see how clearly and confidently you think when there’s no time to over-prepare.

What makes Ivey unique is its deep commitment to the Case Method. In an Ivey classroom, students are expected to speak up early, defend ideas, and respond in real time as the discussion evolves. The video assessment is essentially a preview of that environment—the Admissions Committee is looking for presence, clarity, and comfort with that kind of pace.

Ivey is not only reviewing what you’ve achieved on paper. They are trying to understand how you show up in discussion and teamwork situations—whether you naturally contribute, challenge ideas, and help move conversations forward. To explore the program in more depth, visit our dedicated Western Ivey MBA overview or compare it with other top Canadian MBA programs.

After submitting your application, you’ll receive an invitation to the Kira platform. You typically have a short window of about a week to complete the assessment. It’s an important step before the final live MBA admissions interview.

Ivey MBA Video Assessment Format (2026)

The format is designed to test clarity over perfection, mirroring the real pace of an Ivey classroom:

Video Questions: Typically 2 behavioral prompts
Preparation Time: 30–60 seconds to structure your thoughts
Response Time: 60–90 seconds per answer
Written Component: Usually 1 timed response (10 minutes, approx. 250 words)
Attempts: One official submission; practice rounds available beforehand

ARINGO Insight: Ivey values conciseness and structure. In a case-style environment, you rarely have long to make your point—so practice answering in a direct, “headline first” way.

How to Succeed: 4 Practical Tips for Ivey

1. Think Like a Case Classroom Participant
Ivey is built around live case discussions. Don’t just narrate your experience—show how you think. Take a position early, explain it clearly, and sound comfortable being challenged.

2. Focus on “Class Contribution”
A strong Ivey answer often answers an unspoken question: *What will you add to the room?* Share perspectives, lessons, or industry insights others can learn from.

3. Use a Compressed STAR Structure
Use Situation, Task, Action, Result, but keep it tight. The majority of your time should be on the Action and Result. You can practice this using our common MBA interview questions guide.

4. Treat the Written Answer Like a Work Memo
Think of it as a short internal message to a manager. Be structured, direct, and clear. This is not the place for storytelling—clarity wins.

Small nuance: Many candidates underestimate how “fast” Ivey feels. The pressure isn’t about difficulty—it’s about time. Practicing under a timer helps more than polishing answers.

Ivey MBA Sample Video Questions (2026)

Ivey questions are drawn from a randomized pool, but they consistently test leadership, judgment, and communication under pressure. For more structured preparation, visit our MBA interview questions by school database.

Leadership & Teamwork

“Tell us about a time you had to influence a team decision without formal authority.”
“Describe a situation where you worked with someone whose working style was very different from yours.”
“Tell us about a time you led a team through an unexpected challenge.”

Personal Growth & Motivation

“Why is an MBA from Ivey the right next step for you right now?”
“Tell us about a time you failed to meet a goal and what you learned.”
“What perspective will you bring to an Ivey case discussion that others may not have?”